Applying the Marketing Strategies and Theories to maintain the players


Technology has been evolving rapidly by day. This caused the competitive in the gambling industry became stronger and stronger. But how does Singapore Online Betting by TONY88 maintain their customers in this highly competitive industry for a long run? After a period, they applied the marketing strategy into it because they know that they earn profits from their customers and not the system itself. So, they are more focusing on their customers instead of the system they owned. They will fulfil the customers’ needs in the first place and the profits will only be the next.

Firstly, Singapore Online Betting gave out a lot of promotions, bonuses, and rebates to their customers. Also, there are a free trial that are available for their players so that they will fully satisfy before they join as a member as they tried before they register the account for themselves. Bonus is the point that attract the customers’ heart, so it is all depends on who can give out more bonus to attract more customers’ heart. They will be very happy as the bonus will be the incentive for them. Free play also helped a lot in attracting customers’ heart as there are some people who needed to take a try before they make their decision. For those platforms who doesn’t provides free trial, the customers will just don’t even bother them and move to the next target. If this happens, that platform will lose a potential customer.


It is very important to apply some marketing strategies and theories into this. It is because gambling industry and Singapore Online Betting also known as a business to earn money. Since it can be said as business, why it cannot apply the same theories and strategies into it to attract the customers that they needed. 

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